Brand Explorations specializes in advertising, positioning and branding research

Our expertise is in the qualitative arena; however, consulting and quantitative oversight are available as needed.

Research Services

Brand Explorations specializes in the following types of research.

Product and Service

  • Advanced features and technology, design/theme, packaging, etc.
  • New product development; naming; facility design
  • Market acceptance/rejection
  • Internal and external brainstorming

Brand/Positioning

  • New and existing products and services
  • Market identification

Ethnographic

  • In home exploration
  • Shop alongs

Advertising

  • Campaign development
  • Pre- and post- testing (TV, radio, print, outdoor, digital, catalog, music)
  • All stages of the funnel

Customer Satisfaction

  • xx
  • xxx
  • xxxx

Immersion

  • Inspiration
  • xx
  • xx

Techniques

Brand Explorations leverages various techniques.

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Brand Exploration's Story

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HISTORY

Brand Explorations began in Detroit, Michigan in 1998, originally the advertising research division of a small, private automotive research firm.

Today we are based in Seattle, Washington and work with a variety of companies.

WHY BRAND EXPLORATIONS

Brand Explorations has a passion for:

  • Bringing consumers and company representatives together under the same roof
  • Brainstorming and ideation
  • Paying the highest attention to detail/quality control
  • Meeting clients’ “yesterday” deadlines
  • Providing the utmost in personal service

People behind the firm

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Gretchen Mueller

Owner/Managing Director

Gretchen has 27+ years of experience in marketing research, across both qualitative and quantitative methodologies. She is an expert in listening to client needs, facilitating actionable research and uncovering meaningful insights.
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Katy Waggoner

Moderator/Market Research

Katy has 14+ years of experience in marketing, communications and research, and is passionate about consumer perceptions and observations.
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Extended Network

 

Brand Explorations has an established network of marketing research professionals that complement their services. These professionals are included on a project by project basis based on the needs and scope of the research.

Contact Us

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OUR OFFICE

2821 Second Avenue #804

Seattle, WA 98121

Phone: 888.828.2874

Gretchen Mueller

Email: gmueller@brandexplorations.com

Phone: +1 206-718-6967

Katy Waggoner

Email: kwaggoner@brandexplorations.com

Phone: +1 317-695-0818

Copyright © 2018 Brand Explorations