Beyond Approach specializes in advertising, positioning and branding research

Our expertise is in the qualitative arena; however, consulting and quantitative oversight is available as needed.

Research Services

Beyond Approach specializes in the following types of research.

Product and Service

  • Advanced features and technology, design/theme, packaging, etc.
  • New product development; naming; facility design
  • Market acceptance/rejection
  • Internal and external brainstorming

Brand/Positioning

  • New and existing products and services
  • Market identification

Ethnographic

  • In home exploration
  • Shop alongs

Advertising

  • Campaign development
  • Pre- and post- testing (TV, radio, print, outdoor, digital, catalog, music)
  • All stages of the funnel

Customer Satisfaction

  • xx
  • xxx
  • xxxx

Immersion

  • Inspiration
  • xx
  • xx

Techniques

Beyond Approach leverages various techniques.

Beyond Approach Research Techniques

Brand Exploration's Story

About Beyond Approach Research

HISTORY

Beyond Approach began in Auburn Hills, Michigan in 2013, originally the advertising research division of a small, private automotive research firm.

Today we are based in Scottville, Michigan and work with a variety of companies.

WHY Beyond Approach

Beyond Approach has a passion for:

  • Bringing consumers and company representatives together under the same roof
  • Brainstorming and ideation
  • Paying the highest attention to detail/quality control
  • Meeting clients’ “yesterday” deadlines
  • Providing the utmost in personal service

People behind the firm

Moderator/Market Research Employee Image

Jennifer Godfrey

Moderator/Market Research

Jennifer has 27+ years of experience in marketing research, across both qualitative and quantitative methodologies. She is an expert in listening to client needs, facilitating actionable research and uncovering meaningful insights.
Technology & Data Analysis Employee Image

Michael Godfrey

Technology & Data Analysis

Michael has 30+ years of experience in technology, 20+ years in market research, and is passionate about client/respondent survey usablility and digging deep into data.
Beyond Approach Research Team

Extended Network

 

Beyond Approach has an established network of marketing research professionals that complement their services. These professionals are included on a project by project basis based on the needs and scope of the research.

Contact Us

Beyond Approach Research Contact Information

Jennifer Godfrey

Email: Jennifer.Godfrey@BeyondApproachResearch.com

Michael Godfrey

Email: Michael.Godfrey@BeyondApproachResearch.com